Meow Meow Meow Meow

In an effort to generate buzz for Meow Mix's foray into the wet food category, Meow Mix is opening a pop-up store on New York's Fifth Avenue that will offer food, toys, games, and Meow Mix merchandise with a menu centered on the new wet food line. Open this week, the company plans to reopen in different cities, depending on response, creating a traveling café.