There is a new search engine called Blabble "dedicated to making sense out of the seemingly endless supply of blog information."
The site's creators state that they feel there is "tremendous power in understanding the thoughts and opinions of influential blog authors". What about us blog authors that are not influential? So the search engine parses thousands of blogs every few minutes, with the ability to break the text on the web page into parts of speech. How? Babble has developed a "natural language software" that links parts of the text into "groups and analyze intended thoughts." Intended thoughts? Sounds a little scarry, huh? Well, thought parsing is a building block of artificial intelligence.
Who benefits from all this technology? The paying clients who want to do research on whatever it is they are marketing and/or pushing. Blabble can count how many times people have "blogged" about a particular product, person or service. This would enable a client to see if a certain event may have spiked blogging activity. Imagine the effective public relations ability an ad agency or PR filrm if they can tap into the consciousness of the collective? Then, Blabble can analyze the "tone" of the blogging - were they angry, mad, sad, happy. What words are people using when referring to a particular person? Blabble can also survey comparisons of key words. How were key terms used in relation to each other?
It's really mind-boggling to think that we are, basically, by the act of blogging, giving instructions for businesses, corporations, and who knows what kind of groups to manipulate us in ways we haven't even blogged about as yet. But we will!